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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>I’m a web entrepreneur, working today at Webegy around UI/UX development.

This blog is all about my readings, minimalist designs, mind teasing quotes and sometime good electronic music.</description><title>Sébastien Rothlisberger</title><generator>Tumblr (3.0; @sebastienrothlisberger)</generator><link>http://rothlis.com/</link><item><title>Beautiful clock</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lzpzyiCAVP1qzk4rro1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Beautiful clock&lt;/p&gt;</description><link>http://rothlis.com/post/17984695074</link><guid>http://rothlis.com/post/17984695074</guid><pubDate>Mon, 20 Feb 2012 20:54:18 -0500</pubDate></item><item><title>Taken with instagram</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lzo28nvbPH1qzk4rro1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Taken with &lt;a href="http://instagr.am"&gt;instagram&lt;/a&gt;&lt;/p&gt;</description><link>http://rothlis.com/post/17915734488</link><guid>http://rothlis.com/post/17915734488</guid><pubDate>Sun, 19 Feb 2012 19:48:22 -0500</pubDate></item><item><title>#abstract (Taken with instagram)</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lz7pjpXlk71qzk4rro1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;#abstract (Taken with &lt;a href="http://instagr.am"&gt;instagram&lt;/a&gt;)&lt;/p&gt;</description><link>http://rothlis.com/post/17410173965</link><guid>http://rothlis.com/post/17410173965</guid><pubDate>Fri, 10 Feb 2012 23:52:36 -0500</pubDate><category>abstract</category></item><item><title>"Building a startup is a marathon, not a sprint."</title><description>“Building a startup is a marathon, not a sprint.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://leostartsup.com/2012/02/the-importance-of-sleep-in-a-startup/"&gt;The importance of sleep in a startup «  Startup Marketing Lessons Learnt&lt;/a&gt;&lt;/em&gt;</description><link>http://rothlis.com/post/17157316654</link><guid>http://rothlis.com/post/17157316654</guid><pubDate>Mon, 06 Feb 2012 11:42:13 -0500</pubDate></item><item><title>"Three Rules of Work: Out of clutter find simplicity; From discord find harmony; In the middle of..."</title><description>“Three Rules of Work: Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;Albert Einstein&lt;/em&gt;</description><link>http://rothlis.com/post/16791847214</link><guid>http://rothlis.com/post/16791847214</guid><pubDate>Mon, 30 Jan 2012 20:15:38 -0500</pubDate></item><item><title>Audio</title><description>&lt;embed type="application/x-shockwave-flash" src="http://assets.tumblr.com/swf/audio_player_black.swf?audio_file=http://www.tumblr.com/audio_file/16358756204/tumblr_ly9mgpAj1U1qzk4rr&amp;color=FFFFFF&amp;logo=soundcloud" height="27" width="207" quality="best" wmode="opaque"&gt;&lt;/embed&gt;&lt;br/&gt;&lt;br/&gt;</description><link>http://rothlis.com/post/16358756204</link><guid>http://rothlis.com/post/16358756204</guid><pubDate>Mon, 23 Jan 2012 14:07:37 -0500</pubDate></item><item><title>"A designer is a planner with an aesthetic sense"</title><description>“A designer is a planner with an aesthetic sense”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;Bruno Munari&lt;/em&gt;</description><link>http://rothlis.com/post/15758044743</link><guid>http://rothlis.com/post/15758044743</guid><pubDate>Thu, 12 Jan 2012 22:27:42 -0500</pubDate><category>Designer</category><category>Definition</category><category>Aesthetics</category></item><item><title>Noah Stokes | Es Bueno: Thirty Five</title><description>&lt;a href="http://esbueno.noahstokes.com/post/15674346663/thirty-five"&gt;Noah Stokes | Es Bueno: Thirty Five&lt;/a&gt;: &lt;p&gt;&lt;a class="tumblr_blog" href="http://esbueno.noahstokes.com/post/15674346663/thirty-five"&gt;esbueno&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Disconnecting helps you to really connect.&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://rothlis.com/post/15729164519</link><guid>http://rothlis.com/post/15729164519</guid><pubDate>Thu, 12 Jan 2012 13:08:08 -0500</pubDate></item><item><title>"The guy who invented the wheel was an idiot. The guy who invented the other three, he was a genius."</title><description>“The guy who invented the wheel was an idiot. The guy who invented the other three, he was a genius.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;Sid Caesar&lt;/em&gt;</description><link>http://rothlis.com/post/15517754746</link><guid>http://rothlis.com/post/15517754746</guid><pubDate>Sun, 08 Jan 2012 13:12:23 -0500</pubDate></item><item><title>Don't Just Declutter, De-Own. | Becoming Minimalist</title><description>&lt;a href="http://www.becomingminimalist.com/2012/01/02/dont-just-declutter-de-own/"&gt;Don't Just Declutter, De-Own. | Becoming Minimalist&lt;/a&gt;: &lt;p&gt;&lt;a class="tumblr_blog" href="http://simplifyyourlife.tumblr.com/post/15235910023/de-own"&gt;simplifyyourlife&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;I just couldn’t help but share this. A good read as we start 2012. -Danny&lt;/p&gt;
&lt;blockquote&gt;&lt;span&gt; &lt;/span&gt;&lt;em&gt;“Owning less is far more beneficial than organizing more.” -Joshua Becker&lt;/em&gt;&lt;/blockquote&gt;
&lt;/blockquote&gt;</description><link>http://rothlis.com/post/15241474199</link><guid>http://rothlis.com/post/15241474199</guid><pubDate>Tue, 03 Jan 2012 10:15:26 -0500</pubDate></item><item><title>Black Circle from Kasimir Malevich, 1913</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lx7llj1lrg1qzk4rro1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Black Circle &lt;em&gt;from &lt;/em&gt;Kasimir Malevich, 1913&lt;/p&gt;</description><link>http://rothlis.com/post/15229754228</link><guid>http://rothlis.com/post/15229754228</guid><pubDate>Tue, 03 Jan 2012 01:20:04 -0500</pubDate><category>Painting</category><category>abstract</category></item><item><title>"Saying no is actually saying yes to other things."</title><description>“Saying no is actually saying yes to other things.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;Patrick Rhone | &lt;a href="http://patrickrhone.com/2011/12/31/things-ive-learned-this-year/"&gt;Things I’ve Learned This Year&lt;/a&gt;&lt;/em&gt;</description><link>http://rothlis.com/post/15102980317</link><guid>http://rothlis.com/post/15102980317</guid><pubDate>Sat, 31 Dec 2011 18:23:00 -0500</pubDate><category>quote</category><category>choice</category></item><item><title>"Life always shows you the face that you show to life."</title><description>“Life always shows you the face that you show to life.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;K. O. Schmidt&lt;/em&gt;</description><link>http://rothlis.com/post/14940667081</link><guid>http://rothlis.com/post/14940667081</guid><pubDate>Wed, 28 Dec 2011 18:13:26 -0500</pubDate><category>quote</category><category>positivism</category></item><item><title>What science tells us about Apple customers' loyalty.</title><description>&lt;p&gt;I just stumble upon a motivation theory called &amp;#8220;Affect Perseverance&amp;#8221;. It strike me as a very good explanation of why Apple&amp;#8217;s customers are so loyal.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span&gt; &lt;/span&gt;Affect Perseverance occurs where an emotional preference continues, even after the thoughts that gave rise to the original emotion are invalidated.&lt;/p&gt;
&lt;p&gt;Feelings are often independent of facts and evidence, and once initiated tend to take on a life of their own. Almost by definition, they are not rational.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;I&amp;#8217;m not saying that Apple is being abusive and all, but Apple makes sometimes mistakes or bad product/service (e.g. MobileMe). Its customers, including me, complain less or accept it more easily than any other&amp;#8217;s customer.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span&gt;Despite this change in cognition, the affective preference persevered.&lt;/span&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;span&gt;The article even tells how to produce that effect:&lt;/span&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span&gt;To get someone emotionally engaged with an item or topic, start with some rational purpose that makes sense to them. Then, when the emotions are established, slowly ignore and remove the rationale. Reinforce the emotion as its own justification.&lt;/span&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;span&gt;&lt;span&gt;Interesting read: &lt;a href="http://changingminds.org/explanations/theories/affect_perseverance.htm"&gt;Affect Perseverance on ChangingMinds.org&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://rothlis.com/post/14934026338</link><guid>http://rothlis.com/post/14934026338</guid><pubDate>Wed, 28 Dec 2011 16:01:00 -0500</pubDate><category>psychology</category><category>Motivations</category><category>apple</category><category>loyalty</category></item><item><title>"There are two ways to be rich: One is by acquiring much, and the other is by desiring little."</title><description>“There are two ways to be rich: One is by acquiring much, and the other is by desiring little.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;Jackie French Koller&lt;/em&gt;</description><link>http://rothlis.com/post/14899320722</link><guid>http://rothlis.com/post/14899320722</guid><pubDate>Tue, 27 Dec 2011 23:02:41 -0500</pubDate><category>Minimalism</category><category>Quote</category><category>Simplicity</category></item><item><title>"Pastore’s hypothesis can account for the finding that unfavorable impressions are more..."</title><description>“Pastore’s hypothesis can account for the finding that unfavorable impressions are more difficult to change than favorable ones, but It does not explain why negative characteristics should be perceived as more deeply rooted in the personality than positive characteristics The explanation may be found in norm expectations. In our culture, social norms specify positive behavior. When a person exhibits positive, favorable attributes or behaviors, he is merely doing what is expected of him and thus merits no special approbation or approval. The locus of causality may be perceived as being either in the person or in the environment (i.e. the society). Favorable information about a person thus provides only ambiguous evidence concerning his personality. The resulting impression should therefore be relatively unstable and susceptible to change. Negative behaviors, on the other hand, cannot readily be attributed to social forces, and hence unfavorable information provides more unambiguous evidence about the individual’s personality. The resulting impression is therefore more stable and less susceptible to change.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;span&gt;Briscoe, M. E., Woodyard, H. D. and Shaw, M. E. (1967), &lt;a href="http://onlinelibrary.wiley.com/doi/10.1111/j.1467-6494.1967.tb01433.x/abstract"&gt;Personality impression change as a function of the favorableness of first impressions&lt;/a&gt;. Journal of Personality, 35: 343–357. doi: 10.1111/j.1467-6494.1967.tb01433.x&lt;/span&gt;&lt;/em&gt;</description><link>http://rothlis.com/post/14887456921</link><guid>http://rothlis.com/post/14887456921</guid><pubDate>Tue, 27 Dec 2011 19:08:00 -0500</pubDate><category>impression</category><category>personality</category><category>study</category></item><item><title>View on downtown Montreal.</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lwvidnw79z1qzk4rro1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;View on downtown Montreal.&lt;/p&gt;</description><link>http://rothlis.com/post/14868750640</link><guid>http://rothlis.com/post/14868750640</guid><pubDate>Tue, 27 Dec 2011 12:39:23 -0500</pubDate></item><item><title>"Even if all these needs are satisfied, we may still often (if not always) expect that a new..."</title><description>“Even if all these needs are satisfied, we may still often (if not always) expect that a new discontent and restlessness will soon develop, unless the individual is doing what he is fitted for. A musician must make music, an artist must paint, a poet must write, if he is to be ultimately happy. What a man can be, he must be. This need we may call self-actualization.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;A Theory of Human Motivation, by A. H. Maslow&lt;/em&gt;</description><link>http://rothlis.com/post/14782425390</link><guid>http://rothlis.com/post/14782425390</guid><pubDate>Sun, 25 Dec 2011 18:01:00 -0500</pubDate><category>Theory</category><category>Motivations</category><category>Maslow</category><category>Human needs</category></item><item><title>"Everybody is a genius. But, if you judge a fish by its ability to climb a tree, it’ll spend its..."</title><description>“Everybody is a genius. But, if you judge a fish by its ability to climb a tree, it’ll spend its whole life believing that it is stupid.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;Albert Einstein&lt;/em&gt;</description><link>http://rothlis.com/post/14290632114</link><guid>http://rothlis.com/post/14290632114</guid><pubDate>Tue, 20 Dec 2011 12:46:00 -0500</pubDate><category>quote</category></item><item><title>Just beautiful!</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lwhmc4zJuL1qzk4rro1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Just beautiful!&lt;/p&gt;</description><link>http://rothlis.com/post/14497814194</link><guid>http://rothlis.com/post/14497814194</guid><pubDate>Tue, 20 Dec 2011 00:38:28 -0500</pubDate><category>Industrial Design</category></item></channel></rss>

